I'm A-A-RonAaron.
Hand me the problem nobody has framed yet.

I talk to customers, find the patterns, get to what's actually broken underneath, and come back with something worth building. Then I make the case for it and stay in the work with the team until it ships. I've built two design teams from scratch, at StackHawk and before that at VictorOps, so what you get back is a team that knows how to do it again without me in the room.

I started in code. I have a CS degree and was a front-end developer back when building for the web meant figuring it out yourself. Design I learned the same way, by being curious and doing it, and all of it shows up in the work now. I don't need to be the best engineer in the room, but I know enough to argue the tradeoffs on their terms, so engineering gets a partner instead of a handoff. It's also how I know when to hold the line on the experience and when the business needs it shipped, which is most of the job.

I spent the last six and a half years at StackHawk. I joined as the founding designer and was running product in practice before there was a product team, through market fit and our first million in ARR. From there we grew to $6.5M ARR and 500+ customers, Fortune 100 among them, and in 2024 I became VP of Product & Design, running both functions.

I've been building with AI since 2021. Nobody at StackHawk owned AI yet, so I did: the features we shipped and the way the company worked, design, engineering, GTM, all of it. The tools were never the hard part. It's how teams decide, how they build, and what they put in front of customers. I still work this way, designing and shipping products from idea to deployed code, with AI agents handling much of the execution while I own product and design decisions.

I take the right conversations when they show up. Get in touch, or see what I'm building first.